AllSwell Journaling Workshop with Laura L. Rubin
Hosted by Cultivate Apothecary
Pen to Paper, Heart to Self
Whether you have a consistent writing practice or you're curious about starting one, come join AllSwell’s founder Laura L. Rubin as she walks us through accessible writing-based activities to get the most out of picking up a pen. She’ll show us how to use mindful writing to increase creativity, decrease anxiety and combat digital overwhelm. You'll come away with a suite of actionable, accessible ways to help you be more productive and feel better on a day-to-day basis—mentally, emotionally and physiologically.
TK wine [brand info to follow], light bites, an AllSwell notebook and writing implements will be provided, as well as skincare products from Cultivate Apothecary to take home. Just bring you (and maybe a friend).
Gentle reminders: There's no such thing as being “bad” at journaling so no stress is necessary. You do not have to be a good writer to journal. And nobody will be made to read aloud from the pages of their notebooks, though sharing your experience is welcome. Relax, enjoy.
About Laura L. Rubin
Laura is the founder of AllSwell, a company dedicated to fostering analog expressions of creativity as a means of supporting mental wellbeing. Rubin initially launched AllSwell a decade ago with a series of design-forward analog mindful writing products as an antidote to digital overwhelm. In response to the consumer need she witnessed in the marketplace, she developed an accessible and enjoyable curriculum to help bring people to the page. From leading companies including Google, Salesforce and Netflix to high-visibility consumer brands such as Dior, Miu Miu, and Violet Grey, Rubin now leads her trademark workshops and provides coaching to help organizations and individuals become healthier, happier and more visionary.
Lauded by media as visionary change-maker in the field of mindful writing (in the New York Times, Conde Nast Traveler, Goop, Forbes, Vogue, Purist and more), Rubin is the author of a forthcoming book on the AllSwell approach to journaling and creativity, to be published by Simon & Schuster (Spring 2026)
About AllSwell
The Mission
To help people wake up to their own voice, personal path and radical self-worth through creativity. Born from a morning surf check with uninspiring results, Laura sat on the beach and journaled instead. She wrote “Swell or no swell, all’s well” and an idea for a brand was born. She recognized journaling had a bit of a “PR problem” and wanted to invite more people to reap the mental and emotional benefits of putting pen to paper. With a dedication to quality design and environmental sensitivity, Laura introduced the brand with a suite of products to encourage analog expression and grew it to include original live workshops, digital experiences and 1:1 creative coaching.
About Cultivate Apothecary:
Rooted in the rhythms of the land, Cultivate Apothecary is a luxury skincare and wellness brand handcrafted from botanicals grown on our organic farm in the Hudson Valley. Co-founded by Jill Rowe, a culinary creative turned botanical formulator, the brand brings an intuitive, earth-centered approach to modern skincare. Each product is a fusion of plant science and ceremony — created to elevate daily self-care into a deeply restorative ritual. From seed to skin, every product is thoughtfully cultivated for potency, purity, and pleasure. Our offerings are more than skincare — they’re a return to nature, a reconnection to self, and a modern expression of slow beauty.
Find parking on Main Street or the East Hampton Library
